Bentley Motors, synonymous with opulence and refinement, ventured into a new realm in 2023, curating an unparalleled travel experience that seamlessly blended the world of luxury cars with the captivating landscapes and architectural wonders of Scandinavia. The “Extraordinary Journey Scandinavia” tour unfolded as a five-day extravaganza, offering participants an intimate rendezvous with Nordic design and innovation.
Opulent Onset in Stockholm: The journey commenced in the enchanting city of Stockholm, where guests were whisked away from the airport in the lap of luxury – a chauffeured Bentley. The exclusive Ett Hem hotel, a masterpiece adorned with interiors crafted by the renowned Ilse Crawford, served as the inaugural night’s haven. The hotel’s ambiance, reminiscent of a stately manor house, set the tone for the indulgence that lay ahead.
Ett Hem: Where Luxury Meets Homeliness: Ett Hem, known for its fusion of luxury and homely warmth, played host to a welcome reception and dinner in its library. The carefully curated spaces encouraged mingling, fostering an atmosphere of camaraderie among the select group of guests.
The Bentley Convoy Through Nordic Splendor: Day two marked the commencement of a picturesque journey, as attendees assumed control of Bentley’s finest models. Venturing south through Sweden’s enchanting forests, the scenic route was peppered with stops at architectural and design marvels that define the essence of Scandinavian aesthetics.
Forest Hotel Serenity: A highlight of the tour was a sojourn at the forest hotel crafted by Wingårdhs in Sweden. Nestled amidst nature’s embrace, the hotel seamlessly blended modern design with the tranquility of the surroundings, providing guests with a retreat into serenity.
BIG’s Studio Exploration: The tour’s apex involved a captivating visit to Bjarke Ingels Group’s (BIG) studio in Copenhagen. Renowned for avant-garde architectural creations, BIG opened its doors, offering an exclusive glimpse into the visionary studio’s inner workings.
Bentley’s foray into curated travel experiences reached its zenith with the Extraordinary Journey Scandinavia, a testament to the brand’s commitment to providing not just a mode of transportation but a portal into the world of exquisite design and innovation. As participants navigated the Nordic landscapes behind the wheel of Bentley’s luxury, each twist and turn unfolded a new chapter in the saga of opulence and aesthetic brilliance.
